Institutional context
Reasons why short films have increased
·Digital Equipment is simple and easy to use, which makes it easier for amateur filmmakers without knowing much about the equipment. Digital Equipment has also got smaller, which makes the equipment more portable, so that you can just carry the equipment in a bag.
·Music festivals have allowed amateur filmmakers to show their short film, which then created mini-film festivals. There are now a lot of dedicated short film festivals e.g. 'Future Shorts' and 'London Short Film Festival'.
·Some cinemas now screen digital short films before the main film e.g. 'Virgin Shorts'.
·Money from the UK film council enabled the Digital Screen Programme, which gave cinemas Digital Screens for free, if they use one entire screen to show short films.
Why would people want to make short film?
·Technology has offered the potential for amateur filmmakers to be more creative with their short films. This allows for short films to look more like a main feature film on the graphics side of the film.
·Technology has become cheaper, which allows for amateur filmmakers to buy equipment at a lower price and still have a really low budget.
·It is easier for amateur filmmakers to show their short films because technology has got easier, also film festivals show a lot more of short films.
How can you promote a short film?
·Viral advertising, which could include social networking sites; websites advertisement; blog or 'You Tube'.
·Word of mouth
·Poster or leaflets
·local newspaper
·local radio
